OK, so I am not too sharp and I bunged up all my readings, so here is my advertising blog! I read the article “All Of Your Insecurities Wrapped Up In A Thirty Second Spot” by Abby Friedrich, and I thought that it was completely true. The picture that was inserted into the article that says “Women will look at a picture of a nude woman longer then a man will” is dead on. If i’m looking at a nude picture of a broad, I am always comparing that picture to myself.
All you hear nowadays from girls is how they want to be skinny or how they want to look a certain way which is ALWAYS different from how they look. I don’t think there are many girls who are completely satisfied with the body they have. Girls and guys see media advertisements and models etc. and they want to look like that. Models may not always be viewed as the sharpest people (stereotypical I know), but more often then not, that is what girls/guys today are looking at and thinking to themselves that if they don’t look like that then there is something wrong with them. This angers me to my core.
I think I talked about this in an earlier blog, but I saw a presentation on how people in one of my university classes thought the ideal woman should look like. By the time this was done, the broad looked like an idiot. I wish everyone could have seen this because it really makes you feel better about yourself in a way.
When I go to Safeway I see girls who are about 14 years old and 90 pounds checking out fat labels and saying they shouldn’t be eating that because there is a school dance or something like that coming up and they want to look good… considering how the world is starting to become very obese, I think young girls and boys are more concerned with looks today then ever. This sucks because it makes people think about how they don’t like themselves or how they should change something.
I really enjoyed how Friedrich touched on all of this. She basically says that people who see models modelling some form of clothing expect that it should look like that on them, and if it doesn’t then they are too fat… this is soooo true. Seriously though, I can not even begin to explain to you how many times I have seen a piece of clothing I wanted modelled on television, I go to the store to try it on and when I’m looking at myself in the mirror I’m like “holy shit, I look horrendous in this” … like it happens all the time! Not everyone can look like a friggen board…
Another thing that angers me to the core is how men are portrayed… Women more then likely are cast in some way, shape, or form sexually. Men on the other hand in advertising (in my opinion) are more then likely portrayed as masculine, can’t mess with me, my muscles are bigger then yours type of role. I think advertising companies really play heavily on this because out of the people I know, girls want a guy with some muscles etc…
So I guess that even though advertising companies are shallow, and really emphasize characteristics that normal people don’t have, they do advertise this way because that is what the normal person wants… I hope this makes sense…
The thing that makes me the most happiest is the new dove soap advertisements on tv. I think that the ad really shows how people really are.
